How To Create Creative Engaging Instagram Captions
Even though Instagram is a visual platform that doesn’t mean that you can overlook your Instagram captions. In order to create perfect Instagram posts that get lots of engagement and help to grow your following, you need to have high-quality photos and well thought out Instagram captions.
Ever since 2016, when the lovely Instagram algorithm was added to Instagram, captions started to play a big part in growing an Instagram account. The algorithm made it so that posts no longer come up on users’ home pages in chronological order but instead, the algorithm prioritizes posts based on certain factors, one being the amount of engagement a post gets. Having well written and planned captions can help to direct followers to engage more on your posts.
Having good Instagram captions not only can help to increase your engagement but they can also help you to create brand awareness and get your brand’s message out in front of your audience. They can also help to connect with your audience and create a stronger relationship with them.
Growing an Instagram account is serious work – mastering the algorithm is an important skill that can help to make or break your business. Luckily for you, I am here to help you grow your Instagram account and increase your engagement. Keep reading and learn how to write better Instagram captions and increase your engagement and click to download your FREE copy of my Perfect Instagram Post Checklist + Content Calendar.
10 Instagram Caption Ideas To Help Grow Your Brand
1. Mini Blog Posts
Adding some longer posts to your feed can help you to increase your engagement by giving followers helpful information that they can save for later, share with a friend or be inspired to ask questions about. Look at them as mini blog posts. Depending on your niche you can create posts about, tips, tell an inspiring story, write a recipe, create a travel guide, share your opinion etc.
2. Quote Posts
Quote posts generally do well on Instagram. Find quotes that align with your brand’s message and use them to create inspiring posts to motivate your followers. You could also create a nice quote graphic that can pair nicely with your caption.
3. Tell A Story
One of the best ways to connect to your audience is by sharing personal stories. Brainstorm some possible stories that you can tell that relent to your niche. Maybe you could write about why you are passionate about your niche, or how you got started in your field. Share about a transformation you had or a challenge that you overcame. Just remember to keep it authentic, be you, and pick a story that is relatable to your followers.
4. Introduce yourself/your business/your team
Creating posts that introduce who you and your team are and what your business does, is a great way to let your customers relate to who you are and what you do.
5. Relevant Posts
Another great post idea is to write captions that have to do with current events. This will help your account stay relevant and can inspire followers to engage and share. For example, at Christmas, create posts wishing your following a happy holiday season.
6. Review Posts
If you sell a product or service get some of your customers to write reviews for you and share them in an Instagram post. This is a great way to talk about your posts without sounding like a salesperson.
7. Short Posts
Adding in a few short Instagram captions to your content calendar is a great way to create fun posts. Use one-liners, quotes or puns to create simple posts that get right to the point.
8. Create posts that are either inspiring, entertaining, and/or educating posts
If you want to increase your engagement you need to write Instagram captions that provided value to your audience. The best way to do that is to write something that is either inspiring, entertaining and or educating. Create Instagram captions that give value to your audience is a great way to encourage them to like, save and share your Instagram posts.
Tips For Creating Captions
1. Write Your Captions First
Instead of choosing a photo and then trying to come up with something to say that relates to that photo, try to write the caption first. This will allow you to get clear on what you want to say without worrying if it matches the photo that you picked. After you find you create your message find a photo that fits.
2. Batch Create
Instead of being stressed out every day trying to come up with a caption for your Instagram post, take time to batch create posts. This will not only save you time and help you feel more prepared, but it will also allow you to create a feed that flows well together. Try to create two weeks – a month of posts at one time.
3. Reuse content
If you are stuck and don’t know what to write for your Instagram captions, consider reusing some content. Take a look at your old blog posts or Youtube videos and see if you can turn them into Instagram Posts. You could also look at older Instagram Posts and see if you can reuse the idea.
4. Always include a call to action
Adding a call to action is a great way to help direct your followers to do what you would like them to do. It can help to increase your engagement, drive traffic to your site and increase your sales.
Examples of call to actions:
- Click the link in my bio for…
- Tag someone who….
- Save this post for later.
- Watch my story to see…
5. Stay on brand
No matter what type of posts you are creating remember to stay on brand. Keep a consistent brand presence on every piece of content that you produce. This will help you to grow your brand awareness.
Bouns Tip:
It is important to remember that every account is different, some type of captions might work better for you than others. The only way you will figure out what works best for you is to test them out and see which ones bring you more engagement.
If you haven’t already, make sure that you download my FREE Instagram post checklist and content calendar to further help you increase your engagement and grow your Instagram.
Wishing you all the best with growing your Instagram,
